Built to be one of the 1 in 10 that deliver 10×+.
This is not a build round. The platform exists, the tools are in use, and development was founder-funded. This round funds growth, not invention. Most early-stage companies don't make it — Unlock is built to be one that does, and the EIS/SEIS structure is designed to soften the cost if it isn't.
Portfolio intelligence for serious private investors.
Not a broker. Not an aggregator. Not a robo-adviser. A whole-of-wealth analysis and planning environment for UK investors with £1M–£20M+ held across regulated and alternative assets — conflict-free, and outside the FCA perimeter by design.
The Estate Architect
£1M–£3M, building a deliberate legacy structure across multiple assets.
The Operator-Owner
£1M–£5M, wealth tied to an enterprise; self-directing and time-poor.
The Multi-Family Principal
£5M–£20M+, wealth held across generations and entities.
Year-1 bullseye personas from the Unlock discovery. A decision-support tool, not advice.
HNW investors can't see their full position — and no one is incentivised to fix it.
Fragmented
The average HNW investor holds assets across 4.7 platforms. No single view exists — not from the IFA, the accountant, or any one platform.
Conflicted
Every platform earns from what you hold through it. The intelligence is optimised for their outcomes, not yours. Architectural, not incidental.
Inaccessible
Institutions have analysts and models. Private investors with comparable wealth have a spreadsheet and gut instinct.
And if the only people telling you about alternatives are the ones selling them — who can you trust? That isn't a market. It's information asymmetry.
Four truths leave only one answer.
Structural
Information asymmetry across every alternative asset class.
Self-perpetuating
No party in the system is incentivised to solve it.
Incumbent-proof
Their business models depend on the current structure.
Beyond regulation
Restricting information increases risk — it doesn't reduce it.
A new entrant. A new model. A new default. That's Unlock.
Your whole position — seen, in seconds.
The one thing investors at this level have never had: a complete, lot-level, tax-aware picture — regulated and alternative — before they act.
| Global equity tracker · HL ISA | £284,100 | CGT-free |
| Mixed allocation · SIPP | £612,500 | Pension IHT |
| EIS portfolio · 4 cos | £285,000 | BPR qualifying |
| AIM portfolio · 14 holdings | £193,800 | BPR partial |
| Primary residence | £471,920 | IHT exposed |
Three core systems — already live.
Asset Register
Complete position across regulated and unregulated assets. Modelling David Irons' full estate.
Decumulation Planner
Retirement and drawdown across the whole estate — designed with Tony Vine-Lott on his own position.
Tax Intelligence Engine
Real-time optimisation; quantified >£2M tax saving on a single user.
Decision-support tool, not advice; outside the FCA perimeter by design.
We're not starting from zero.
You couldn't buy this data — it isn't for sale. Paired with an AI-native 23-agent workforce that scales with compute, not headcount. Conflict-free, subscription-only, HNW — a quadrant no incumbent occupies.
A repeatable acquisition engine — already tested.
Get them
AI outreach (the dialler), the owned 30k-strong HNW database and paid channels fill weekly webinars.
Convert them
Demo → Sandbox → platform value. Q1 2026 pilot: ~50% demo-to-subscriber; ≈ 1–2 subscribers per 100 dials.
Keep them
Data lock-in, product depth and an embedded position. Every record makes the engine smarter.
The flywheel compounds: dataset → outreach → demo → subscriber → more behavioural data → sharper conversion → a more valuable product — each loop driven by the 23-agent AI workforce, not new headcount.
Three windows are open at once.
Regulatory
VCT relief cut 30%→20% (Apr 2026); EIS keeps 30%. BPR capped at £2.5M/estate. Pensions enter IHT from Apr 2027 — the biggest estate-planning shift in a generation.
Competitive
No independent HNW portfolio-intelligence platform exists at this level. UK tax complexity takes 18–24 months to replicate. The data flywheel rewards the first mover.
Founding round
Advance assurance confirmed. £6.5M pre-money — moves up with traction. Step-ups Sept 2026 & Jan 2027; close April 2027.
From April 2027, under the Finance Act 2026 (enacted law, Royal Assent April 2026), defined-contribution pensions become part of the estate for inheritance tax purposes. Subject to individual circumstances.
Large, specific, underserved.
The moat compounds: 18–24 months to replicate the UK tax engine, and a data flywheel that sharpens the platform with every subscriber.
Sources: Henley & Partners; FCA Financial Lives; HMRC; Investment Association. Illustrative — to be source-verified (RVL).
How SEIS reshapes the bet — model it yourself.
Move the ticket size and outcome. Watch what the reliefs do to the downside and the upside, over time.
SEIS income tax relief is 50% of the amount invested, up to £200,000 per tax year. Loss relief is shown at 45% of net cost (additional rate) — a net loss of about 27.5p in the £ if it fails. Gains are CGT-free after the qualifying hold. Above the SEIS limits the founding round uses EIS: EIS income tax relief is 30% of the amount invested, up to £1,000,000 per tax year (£2,000,000 for KICs). These figures are modelled, not guaranteed. Tax outcomes depend on individual circumstances. Most early-stage companies fail; capital is at risk.
Asymmetric — because the downside is real.
If it doesn't work
- Early-stage, unlisted, illiquid — you can lose your capital.
- No secondary market, no guaranteed exit.
- 50% SEIS relief on the founding tranche (then 30% EIS) cuts effective cost up front.
- Loss relief cushions failure (~27.5p SEIS / ~38.5p EIS net downside, additional rate).
If it works
- Gains CGT-free after the qualifying hold.
- WealthTech exits precedented at 6–9× revenue.
- BPR keeps qualifying holdings outside your estate (2026 cap).
- Lifetime access + priority syndicate allocation.
Not tax advice — take independent advice. Capital is at risk.
Value follows adoption — two horizons.
Plan-case floor
~5,000 subscribers (~£9.5M ARR) ≈ a ~10× class return at an 8× ARR multiple (anchored to Citywire 4–6×, argued up on HNW + conflict-free).
Full HNW-addressable
~45,000 subscribers (~£86M ARR) ≈ ~£687M EV (≈89× on the founding entry). The plan targets 45,000; 5,000 is the floor for 10×.
Illustrative, not forecasts. 45,000 ≈ 1.7% of the UK's ~2.6M HNW pool; not guaranteed — you could lose all your capital. Buyer universe: Morningstar, LSEG, S&P Global, Bloomberg, FNZ.
Founding terms — and a Sandbox.
| Pre-money | £6.5M |
| Round | £1.2M · 30 × £40k min |
| EIS / SEIS · KIC | All confirmed |
| Now / later | First £250k SEIS (50%) · then EIS (30%) |
| Anti-dilution | To Growth Capital round |
| Closes | April 2027 |
Every founding investor gets a Sandbox
Your actual position loaded into a private instance — test decisions before you make them. Your questions drive what we build next.
A feedback loop, not a cap table. Your instance of the platform — not an FCA regulatory sandbox. Illustrative figures.
One conversation is all it takes.
Discovery call (20 min) → platform demo with your own asset classes (30 min) → reserve your allocation via SeedLegals. No commitment at the call stage.
tom@unlockdd.com · unlockdd.com